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Cult skincare brand The Ordinary slashes prices site-wide by 23 per cent in massive birthday sale

With the cost-of-living crisis going nowhere any time soon, it pays to be savvy with those beauty buys you purchase and re-purchase all the time.

With this in mind, The Ordinary have dropped a super timely Abnormal Birthday Party sale.

Running throughout the month of April, and in honour of the brand’s 13th birthday, The Ordinary is offering a staggering 23 per cent off sitewide.

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This sale is coming instead of the brand’s famous Slowvember sale.

First coined in 2019, DECIEM and its brands disrupted the perception of Black Friday by closing its stores on a day that is heavily centred on hyperconsumerism.

Instead, the brand offfered a 23 per cent saving across its whole portfolio with one clear message: shop slowly and with intention.

This message follows through to the birthday sale.

The Abnormal Birthday Party is a month-long celebration of community, and an opportunity to give back to the brand’s loyal fan base via a month-long discount across all brands and products.

By shifting its annual discount to April, DECIEM can centre its 23…

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